Ruminant, LLC Privacy Policy

Last Updated: October 2025

This Privacy Policy ("Policy") describes how Ruminant, LLC ("Ruminant," "we," "our," or "us") collects, uses, discloses, and protects personal information, including health-related data, obtained through our website, applications, and related online services (collectively, the "Services").

By using or accessing the Services, you agree to this Privacy Policy. If you do not agree, do not use the Services.

1. Scope

This Policy applies to all personal information we collect or receive from individuals who visit or interact with the Services, including website users, customers, and registered account holders.

This Policy does not apply to information collected by third-party providers or laboratories that perform services on our behalf, each of which maintains its own privacy and data-handling practices.

2. Our Role

Ruminant is a non-clinical health and wellness platform. We are not a medical group, healthcare provider, or HIPAA-covered entity.

Certain personal health information processed through our Services may be handled by covered entities or business associates—such as independent laboratories and telehealth providers—under their own HIPAA-compliant policies.

Ruminant operates as a data controller of non-clinical information and as a business associate only when handling limited health data on behalf of those covered entities.

3. Information We Collect

We collect personal information directly from you, automatically through your use of the Services, and from third-party partners.

The types of personal information we may collect include:

A. Information You Provide Directly

  • Identification and contact information: name, date of birth, address, phone number, and email.
  • Account credentials: username, password, and related profile details.
  • Demographic data: gender, age, and geographic location.
  • Health-related data: laboratory test orders and results, biomarker data, uploaded medical records, and related health indicators.
  • Transactional data: purchase history, payment confirmations, and order information.
  • Communications: correspondence with our support team, SMS messages, or chat transcripts.
  • Marketing preferences: newsletter subscriptions and campaign interactions.

B. Automatically Collected Information

When you use our Services, we automatically collect:

  • Device information, browser type, and IP address;
  • Access times, referring pages, and navigation behavior;
  • Cookie and pixel data, including through Google Analytics and Meta Pixel;
  • General geographic location derived from IP address;
  • Usage data such as page views, clicks, and engagement metrics.

C. Information from Third Parties

We may receive information from:

  • Laboratories such as LabCorp, Quest Diagnostics, or BioReference;
  • Payment processors (e.g., Stripe and other authorized gateways);
  • Marketing partners and advertising networks;
  • Analytics providers such as Google;
  • Social media platforms or linked accounts you choose to connect.

We may combine such information with data collected directly from you.

4. How We Use Personal Information

We use the personal information we collect to:

  • Provide and operate our Services — including facilitating laboratory orders, generating lab reports, and maintaining your account.
  • Communicate with you — including service updates, customer support, confirmations, and administrative messages.
  • Process payments — through third-party processors in accordance with their terms of service.
  • Personalize your experience — such as remembering preferences or displaying relevant biomarker information.
  • Conduct analytics and improve our platform — through data aggregation and trend analysis.
  • Comply with legal obligations — including data retention requirements and audit controls.
  • Send marketing communications — such as newsletters, offers, and promotional SMS, which you may opt out of at any time.
  • Protect our rights and prevent misuse — including fraud detection, security monitoring, and enforcing our Terms of Service.

5. Disclosure of Information

We may disclose personal information to the following categories of recipients:

  • Laboratory partners (LabCorp, Quest Diagnostics, BioReference) for test fulfillment.
  • Technology and service providers who perform data hosting, analytics, or payment processing on our behalf.
  • Marketing partners that manage campaigns or analytics pixels.
  • Professional advisors (attorneys, accountants, auditors) bound by confidentiality obligations.
  • Government authorities or regulators when required by law, subpoena, or similar legal process.
  • Business transferees in connection with a merger, acquisition, or corporate restructuring.

We do not sell personal information for monetary consideration.

6. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, and similar technologies to operate and improve our Services, perform analytics, and deliver relevant advertising.

You may disable cookies in your browser settings, though certain features may not function properly.

We use:

7. SMS and Email Communications

A. SMS Communications

When you provide your mobile phone number to us, you consent to receive SMS text messages from Ruminant related to your use of the Services. These may include:

  • Order confirmations
  • Updates about laboratory orders
  • Reminders or next-step instructions
  • Notifications when results are available
  • General service or account-related alerts

Additional disclosures:

  • Message frequency varies based on your activity.
  • You may opt out at any time by replying STOP.
  • Reply HELP for assistance or contact support@ruminantlabs.com.
  • Message and data rates may apply depending on your carrier plan.
  • Carriers are not liable for delayed or undelivered messages.
  • We do not send SMS marketing messages without your explicit consent where required by applicable law.

B. Email Communications

We may send administrative emails related to your account, including:

  • Order updates
  • Receipts and confirmations
  • Laboratory status notifications
  • Changes to our policies or terms

You may opt out of marketing or promotional emails at any time by using the unsubscribe link included in those messages. Essential service emails cannot be opted out of.

C. Communication Preference Management

We maintain records of your opt-in and opt-out preferences as required by law and as required by our service providers.

D. Use of Third-Party Communication Providers

We use third-party platforms, including SendGrid, to deliver SMS and email communications. These providers have access only to the information needed to deliver messages and are contractually required to protect it.

Ruminant, LLC

© 2025 Ruminant, LLC. All Rights Reserved.

For questions: support@ruminant.com